A Skeleton that Speaks


Design by
L’oreal Group

Kiehl’s was founded in 1951 and was born as a pharmacy in the East Village neighborhood in New York. The brand, which belongs to the L’oreal Group, has spread throughout the world with a concept, which is a metaphor of the original space that offers herbal and medicinal cosmetic products.

Designed by the L’oreal group, for us, it was a stimulating project as it was a matter of manufacturing many different pieces of furniture and pieces in different materials. The finish must have looked old in a contemporary store context that welcomes us with a skeleton that says it all about the brand.